Oscar Södergren
On Design
Oscar Södergren is a Swedish industrial designer specializing in marine design, product development, and advanced performance concepts. His work bridges engineering precision and emotional design, creating products that are both functional and deeply human.
He has been pivotal to projects such as the Shogun 50 and Linjett 39, and collaborated with leading Scandinavian brands including HR Boats and Skärgårdstunnan. These projects reflect his ability to merge craftsmanship with innovation, from high-performance yachts to refined industrial products.
Oscar played a key role in shaping the identity of the Shogun 43, a yacht that exemplifies his philosophy — sharp, purposeful design grounded in Scandinavian minimalism and technical excellence.
Across all disciplines, Oscar’s design process is guided by clarity, proportion, and intent. His goal is simple yet demanding: to create objects that feel effortless, where performance, precision, and emotion coexist in perfect balance.
Product Design
While I love doing boats, as an industrial designer I also love product design. A project that was close to my heart creating carbon fiber skis: The idea was to create a performance ski for freeriding and moguls from innovative materials to reduce weight and increase durability. They did perform really well, well enough to a bronze medal at the Mogul Junior World Championship 2011. Another great project was a concept study for Electrolux called "Electrolux in the modern office landscape."
Oscar
Growing up driven by curiosity — about how things work, why certain shapes feel natural, and how movement connects people to the world around them. That fascination led him to design, where logic and emotion meet in form and function.
As a lifelong cyclist and skier, Oscar has always been drawn to the feeling of precision, speed, and control — the harmony between body, motion, and environment. That same fascination defines his approach to design: the search for balance between performance and emotion, between engineering and intuition.
The sea became another source of inspiration. Boats, for Oscar, are not only about transportation but about freedom, precision, and dialogue with nature. Over the years, he has developed a design language that blends technical awareness with emotional clarity — Scandinavian in its essence, but expressive in its execution.
For him, good design should feel inevitable — as if it could never have been shaped any other way.
Dream Project
Actually, Shogun was sort of my dream project, but it would be interesting to do a project with 100% environmental focus – because it’d be an interesting challenge. People won’t compromise on comfort, design or performance for the sake of the environment. You must give them options that are as good, or better than the existing unsustainable alternative ones.
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